Exclusive Corporate feature. Corporate Account. Statista Accounts: Access All Statistics. Basic Account. You only have access to basic statistics. Single Account. The ideal entry-level account for individual users. Corporate solution including all features. Statistics on " Facebook " The most important statistics. The most important statistics. Further related statistics. Facebook: online reach in the Philippines Q3 Nigeria: Facebook usage penetration Leading hypermarket and supermarket brands on Facebook from Poland Facebook: online reach in Thailand Facebook online reach in Malaysia Mexico: share of Facebook users , by device U.
Further Content: You might find this interesting as well. According to appfigures data , TikTok recorded more than million new downloads globally on its flagship, lite, and regional versions in Three other major Facebook-owned apps appeared on the list: WhatsApp at the third position, Instagram fourth, and Facebook Messenger in the sixth position. Facebook has been a consistent contestant for the top ten list for several years despite the entrance of newer apps into the market.
The largest demographic group of Facebook users is between the ages of 25 and 35 years. Here, 2. Surprisingly, a diversity report by Facebook indicated that there are more male staff than females.
However, the company is working extra hard to increase diversity in its workforce as the percentage of male employees continues to trend down compared to the rise of the female workforce. India has the highest number of active Facebook users at million Statista, January Only Indonesia million and Brazil million are the other countries in the world to have over million active Facebook users.
This deep penetration in other countries especially non-English speaking countries can be attributed to the fact that there are different languages supported on Facebook.
With over 2. On average, Facebook users open the app at least eight times a day, with the average US user spending at least 38 minutes a day on the app. Out of at least five hours spent by US users on their apps daily , much of it is spent on Facebook. This is more than they spend on any other app, including music, video, shopping, among others.
According to a report on Statista , Facebook is the most popular social media platform in terms of engagement in the United States. For marketers struggling with the Facebook algorithm , this can be an easy way to make sure your content is seen. For marketers, this serves as a good reminder to examine the types of reactions your posts inspire. Love is great. Anger may mean you should alter your approach. Source: Pew Research Centre. There are 10 billion messages sent between people and businesses on Messenger every month.
Businesses and brands can create Facebook Groups of their own to interact with existing fans, or explore ways to connect with potential customers through existing public groups. As people found themselves sticking much closer to home, they used Facebook Groups to connect to their local communities.
More than 3. The average user also makes five comments and shares one post every month. Posting compelling content that encourages engagement will help ensure you get your share of those likes, comments, and shares. Keep in mind that you can reach your audience across multiple platforms with remarketing.
Installing the Facebook Pixel is a great place to start. But Facebook is the one most people use most often. That makes it the top traditional social network for B2B research, with only YouTube coming in higher at Source: eMarketer. As the SupportLocal trend took hold this year, people shifted their focus to local companies and products.
Local businesses can use Facebook to create lasting connections with repeat customers within their own communities. Social listening can help you discover if your own content or products are being misused or misrepresented on Facebook.
If you discover a problem, reach out to Facebook for help having the content removed. But remember: The vast majority of Facebook users live outside the U. It may not seem like a huge number, but remember that not all ads require a click to be effective. Over the years Facebook has expanded to include multimedia content and sharing content initially posted by others on Facebook or elsewhere. All stuff that seems rudimentary to us now, but at the time were pioneering innovations from Facebook and other members of that first post-MySpace wave of social networks.
Our premium report provides Facebook insights, data and statistics on revenues, financials, users and demographics. Private message functionality eventually became standalone app, Facebook Messenger, though is still part of the desktop site. Users can also upload pictures and tag those that appear on them. It is around these purported interests that Facebook segments its audiences for its core revenue generator: advertising.
The sheer number of Facebook users around the world means that the app offers one of the most comprehensive and diverse advertising audiences of the digital age. In , the two companies controlled over 70 percent of the market. Facebook alone accounts for about a quarter of all online advertising. As Facebook has grown up, so has its audience.
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