From there, it is a hop, skip, and a jump to, hey, am I getting all the credit I should for the Conversions being driven by my marketing tactics? AKA: Attribution! Right then and there, your VP of Finance steps in with a, hey, how many of these conversions that you are claiming are ones that we would not….
Each week I share solutions to your real-world challenges, unpacks future-looking opportunities, and highlights frameworks to inspire you to think smart, move fast. Predictive metrics! But first, let's take a small step back. Specifically two things outlined in his blogging "principles" post : "Eat like a bird, and poop like an elephant. This really connects with me. I have learned a lot from others and my hope with my blog is to share back with the world, to the extent that I can, in my core area of expertise.
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