In , Kraft began attempting to create pre-sliced processed cheese so as to further increase the ease of using the product. As process cheese was created by heating cheddar to degrees and whisking continuously.
As the cheese was still a hot liquid when it was packaged, it was impossible to slice. Norman Kraft, the brother of J. The squares were then stacked to create a block of individual slices, and debuted in as Kraft De Luxe Process Squares.
History of the Corporation:. However, during the s, Kraft was absorbed into the parent company, which was renamed as Kraftco Corporation. In October of , Kraftco Corporation split into two companies: one to focus on snack foods, while the other a North American grocery company Retracing the Kraft-Mondelez Split. Kraft Singles Search this site. Kraft-Phenix remained a fairly autonomous subsidiary of National Dairy, leaving James Kraft in charge. A stream of new products well suited to depressed household budgets emerged from research, beginning with Velveeta in and followed by Miracle Whip , Kraft Macaroni and Cheese Dinner , and Parkay Margarine Furthermore, the firm had expanded its products to include salad dressing, caramels, marshmallows, and ice cream toppings.
The company changed its name in to Kraft Foods to reflect this product mix. The federal government, which unsuccessfully sought on several occasions in the s to prove Kraft-Phenix and other large dairies guilty of price-fixing, once again became a major purchaser of Kraft cheese for field rations during World War II.
New Kraft products came to market, such as processed cheese slices in and a processed cheese spread called Cheez Whiz in A year earlier Kraft had retired as chairman of the board and was succeeded by his brother John. His employee communications were interspersed with religious texts. Although he sponsored radio and later television programs, he was skeptical of their humor.
He set up a lapidary workshop in his home, where he made rings for meritorious employees until the number of such employees forced him to turn to professional jewelers. His interest and expertise as a collector led him to write Adventures in Jade in Kraft received numerous honors, including several honorary doctorates and the Gutenberg Award of the Chicago Bible Society in He married Pauline Elizabeth Platt of Chicago in ; they had one daughter.
He died in Chicago. James L. Kraft helped revolutionize the manufacture and distribution of cheese and cheese products. Innovations in processing, aided by refrigeration in the s, made cheese available year-round. Packaging cheese extended its shelf life, improved its handling hygienically, and allowed Kraft to use brand names in advertising in print and on radio and television. Ongoing research and development led to new products and product lines.
His career mirrored many of the major business trends of that period. Kraft is included in Joseph T. Ingham, ed. Arthur L. Printed from American National Biography. Under the terms of the licence agreement, an individual user may print out a single article for personal use for details see Privacy Policy and Legal Notice.
In the succeeding years, growth was achieved with the purchased of cheese companies in Canada and Australia as well as building plants in European markets. The company also became one of the largest advertisers in print and later on radio. In the s, Kraft Foods diversified into other processed foods such as salad dressing, macaroni, and margarine. James Kraft died of complications due to surgery in at the age of He had a daughter with his wife Pauline. This site uses Akismet to reduce spam.
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